Turnkey Risk Solutions (TRS), a risk management company specializing in first party fraud and nationally recognized authority on synthetic identity fraud detection and prevention, has rebranded as Humaitrix to support its new strategic direction. Humaitrix unites the human experience with advanced technologies to mitigate fraud risk, enhance compliance, maximize operational resources and reduce financial loss. The company will now offer risk or first party fraud solutions-as-a-service and data analytics services, in addition to risk consulting. Longtime payments industry veterans John J. Leehy III and Gregory W. Sahrmann have joined the company to help facilitate the company’s expanded vision and will serve as chief executive officer and chief operating officer respectively.